Flygskam. This Swedish word translates as “flight shame” and has spread across the world. The term refers to feeling guilt over the environmental effects of flying and is symbolic to a movement in which an increasing amount of Swedes are choosing not to fly. However, it is not just Swedes who feel guilty about their carbon footprints: the Finnish have invented lentohapea, the Dutch say vliegschaamte, and the Germans use flugscham.

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